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The Official Music Industry Management
& Booking Agents Directory |
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If a reputable music manager thinks you
have the "right stuff" to make it big, then they will want to represent you. They will think that they can help
themselves by representing you. In this way, it becomes a win-win proposition for both of you. Look at it like this: If a
potential manager thinks you are awesome, and he or she can get your career going, they are actually saying that you are good
enough to help keep their own bills paid, feed their family, etc. They are saying you will be worth the investment of time
and money. Know this - if you really have something great to share with the rest of the world, and take ACTION to get your
talent and music exposed to the public and industry people, reputable managers (among others) will start seeking you out.
There are countless stories
about talented people who picked out someone they thought would be great to manage them, only to find out later that they
had made a big mistake. I can remember some really bad times in my career (and life), because of bad choices hiring the wrong
people to handle my career. Please put a lot of thought (and prayer) into making a quality decision before you sign with anyone.
Just because someone comes along and talks a great "game", and possibly offers some cash to get you going, does
not mean that that person is right for you. Be honest with yourself about whom you may be dealing with. Communication
and trust are also very big things to think about. |
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Finding the right management can be tough.
I have done consulting work for both managers and talent, and I have personally and professionally witnessed some things that
made me question if I still wanted to be part of the music industry period. That's just how bad some of the situations have
been. I have seen managers that didn't know what they were doing, yet were in positions that changed people's lives...many
times for the worse. But, in all fairness, I have also seen management "step up" and make great decisions for the
artists they represented, and because of those decisions, those artists and producers are having success. But, as I have said,
it can be very challenging to find the right candidate.
A major factor that talent needs
to be cautious of is the person that comes in and throws money around, makes big promises, and has a few connections, but
for the most part, they are truly not experienced in music management. They may even represent a few other artists that have
a little presence. But, you as a possible new artist being added to that manager's roster will in not have a clue of what
possible "mess" may be going on with the other artists they represent. This happens on all levels of the industry.
It happens on all levels, and also with major "wanna-be" players. You need to connect with a manager that works
for their artists with a high level of integrity, and honesty.. You don't want someone telling
you to "just sign here" but not care about if you understand what you're signing. You also need someone in
your corner that will take the best deal for the overall situation. |
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The other thing that is of great
importance is finding someone that is really compatible with you. This means that they are not surrounding
you with people that have energy that is counter-productive to an approach that will help achieve the best results from everyone
involved. Grammy-winning super-producer, and songwriter Manuel Seal Jr. speaks on this pertaining to the success of Usher
and Mariah Carey. He made it clear that you can't just force a bunch of people on a project and expect it to gel if they don't
get along with each other. This is true whether it's in dealing with management, or it is in the studio dealing with producers
on your project. The right candidate for "good management" will match up with whatever you need to improve your
career and improve the overall chance of the project succeeding. They will not make decisions or "moves" based on
situations that are not in your best interest. You also have to be able to have a reliable trusting relationship with
the manager and management team. So, all in all, please take time to think all of these things through before you
go and sign with someone that comes along promising the moon and stars. Music Managers contacts >> |
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