360 Deal / Multi-Rights Recording Deal A 360 Multi-Rights Deal in the music business is a contract that permits a label to get a percentage of all of an artist's revenues - instead of just record sales. 360 deals are also called "multiple rights deals" which basically allows a label to earn money from the artist's music, concerts, music publishing, endorsements, and more. Labels invest a lot of money into recording artists, and in recent years, that investment has not been paying off. Latest year-end sales figures just released by The Nielsen Co. show total album sales, including album equivalents made up of single digital tracks fell to 428 million units, down 8.5% from 500 million. Physical album sales fell 20% to 360 million from 450 million units. So, the older way of recording artists giving up 85% of album shares from their recording contract, but still profiting from their live shows & touring, merchandising and music publishing has now become the 360 Deal, or the Multi-Rights Deal. What this means is that not only do labels get about 70-85% of album sales, they also get a percentage of touring, merchandising, and publishing. If you find the Music Powers site helpful - please consider visiting the sponsors - thank you.